Every business owner knows that reputation is everything. In today’s digital world, Google reviews are often the first impression potential customers have of your company. A single review can influence trust, credibility, and, ultimately, sales.
Ben Haugh, a small business owner in the restoration industry, understands this better than most. He started as a one-man operation, relying solely on word-of-mouth. His pitch was simple:
✔ I will impress you.
✔ I will do a job that is clean, fair, and better than anyone else.
This promise built his reputation. But as his business grew to 40+ employees, the challenge shifted. Now, it’s not just about his personal commitment—it’s about ensuring that every team member upholds the same standard of excellence.
In Ben’s company, customer service is more than just completing a job—it’s about creating an experience that makes customers feel valued and safe. From the first phone call to the final walkthrough, every interaction matters. The goal?
To provide service so exceptional that customers leave positive reviews without being asked.
Ben makes Google reviews apriority in every meeting. His team understands that:
🔷Good reviews = Business growth
🔷More business = Job security & opportunities
🔷Better service = A stronger team culture
When employees see the direct link between their work and the company’s success, they take pride in what they do. They don’t just clock in and out—they become invested in the brand’s reputation.
So how do you get your team on board?
✔ Educate – Show employees how reviews impact business and their roles.
✔ Recognize – Celebrate great reviews and the employees behind them.
✔ Empower – Encourage staff to provide service so outstanding that reviews happen naturally.
A strong review culture isn’t just about collecting stars—it’s about creating a team that cares about the customer experience. When that happens, success follows.
💡 How does your company emphasize customer feedback? Let’s discuss in the comments! ⬇
