When I started All Nation Restoration here in Austin, Texas, I was obsessed with three things:
That was the mission. That was the focus. I gave every job everything I had. I treated every client like the most important one on our list.
But something strange kept happening.
While we worked hard to perfect our service and build solid systems, other companies around us started flying past us. They got bigger. Reached more clients. Gained more attention in the market. And I sat there wondering why—when we cared so much, when we did such great work—we were still struggling to grow.
That’s when I had one of the biggest realizations of my career:
The issue wasn’t quality. The issue was visibility.
You can be the best in your field. You can offer elite service, five-star customer care, and flawless attention to detail.
But if nobody knows who you are…
If nobody sees you…
If nobody remembers your name…
You don’t stand a chance.
And that’s exactly what was happening to me. We were pouring all of our energy into optimization—building better systems, cleaning up our internal processes, trying to perfect our craft. But we were completely obscure.
We weren’t failing because we weren’t good.
We were failing because we were invisible.
Once I saw this clearly, everything changed. I started asking myself:
“Is my time better spent perfecting the system or promoting the business?”
For me, the answer was obvious. I started shifting my focus toward brand recognition and market presence.
It wasn’t easy. It wasn’t natural at first. But the results were undeniable.
Because here’s the truth:
Customers can’t hire you if they don’t know you exist.
It’s not enough to be great at what you do. You have to show up. You have to be seen. You have to get in the room where people are making buying decisions.
I’m not saying optimization isn’t important. It absolutely is. But when you’re small and hungry and trying to grow—don’t let your obsession with perfection keep you locked in the shadows.
Build systems that support your growth—but don’t forget to pursue growth in the first place.
Get loud. Be visible. Be everywhere.
Because if your ideal client is scrolling online, driving down the street, or asking for a referral—you want your business to be the first name that comes to mind.
If you’re working your ass off and still not growing, ask yourself one question:
“Do people even know I exist?”
Stay Strong. Stay Focused. Stay in Business.
